Creating Cut-Through Content with Kinfolk
CREATING CUT-THROUGH CONTENT WITH KINFOLK
Content is everywhere so how do you cut-through the clutter? We’re proud to partner with FK / KD Presents in their upcoming event where Georgia Frances King, editor of Kinfolk Magazine, in conversation with Madeleine Dore of Extraordinary Routines, will discuss her career journey, and how to build a brand through quality content and the future of media.
Just to give you a taste of what's to come, here's a little preview from our Q&A with Kinfolk editor, Georgia Frances King.
Art Series Hotel Group: Tell us about being the editor at Kinfolk?
Georgia Frances King: It has been an incredible three years, that's for sure! I've been lucky enough to be surrounded by an incredible team of people who contribute to the magazine's success globally. Our office is split between Portland and Copenhagen, our designer and copy editors are in London, our contributing editor is in Singapore, our contributors come from Kyoto to Cape Town and I also managed the international editions in Japan, China, Korea and Russia. I've adored my time living in Portland — the mountains, the woods, the lakes, the coffee — but New York's siren song has been calling my name for the past few months. So as tough as the decision was, I've recently wrapped up my last issue and will be moving back to the East Coast in July — lips are sealed on what's next for now!
ASHG: Where are you planning to visit when you're back in Melbourne?
GFK: When I'm not northside eating, drinking and gallery-hopping, I'll be visiting my parents southside. I grew up in Windsor and it's crazy how quickly that area has turned into a gastronomy hub. In the 1990s, my end of Chapel Street was mostly fish-n-chip shops and empty store fronts! So I'm looking forward to wandering around that area and getting to know my old digs through a new lens.
ASHG: Who is your favourite artist?
GFK: My parents brought me up on a steady diet of the Heide and the Angry Penguins era artists. So a short list includes Sidney Nolan, Joy Hester, Charles Blackman and Russel Drysdale. As for contemporary Australian artists, I love the work of Stanislava Pinchuk (also known as Miso), Ian Strange (also known as Kid Zoom) and street artists Yvette Vexta, James Reka, Anthony Lister and Rone.
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Come play on Good Friday
The Larwill was more than happy to help out by getting involved with this year’s Good Friday Appeal. With a focus on The Art of Wellbeing, check out all the fun we had, whist rising some much needed funds for the Royal Children’s Hospital at the same time.